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#FORDFAILSBEAUTY  #REDBALLOONWEDNESDAYS

$7 Billion Canadian Beauty Industry Fights Back on June 2
#REDBALLOONWEDNESDAYS 
May 31, 2021 TORONTO — The Canadian Beauty Industry is pulling together to raise awareness about how their $7 Billion industry has been decimated by unilateral shutdowns across the country. Red Balloon Wednesdays is a joint initiative fueled by the frustration of industry professionals. The protest continues this Wed. June 2 at 12:00 EST and is gaining momentum with over 2,000 participants to date and a reach of over 200,000 on social media.

“We are so proud of our industry and that we have pulled together to show support for each other. Business owners have been forced to close, many of these businesses are owner-operated and they are losing their livelihood. If we don’t make changes, support safe opening across the country, and consider subsidies, many business owners will be forced into bankruptcy and/or to work underground. This is a $7 billion industry that is in jeopardy!” says Sandra Fiore, Chairperson of the Allied Beauty Association of Canada (ABACanada.com).

The Allied Beauty Association of Canada and other industry associations across the country including OPHA (Ontario Professional Hair Stylists Association, www.oph-association.com), Beauty Council (beautycouncil.ca) and several major suppliers have joined forces to raise awareness about the impact this is having on the industry as a whole. The initiative continues to gain momentum across the county.

“This 3rd lockdown is the biggest blow yet to our industry, it’s time for us to stand together and raise awareness about the impact this decision has had on over 35,000 salons across the country.” adds Tanya Hill Vice President of Ontario Professional Beauty Associations. “It’s time to fight back and raise awareness so people understand how this industry has been impacted.”

Industry professionals, clients, and supporters want to go back to work! They have joined together to stand the beauty industry with #Red Balloon Wednesdays. This is a safe protest that shows the solidarity of those that have been impacted by the lack of government support for the personal care sector.

Clients and industry will show their solidarity every Wednesday until we are heard! Five industry representatives plan to safely protest in Queens Park Wednesday, June 2 at 12:00 pm EST and invite everyone to join virtually by placing a balloon on your front step, place of business or tie it to a nearby tree or mailbox. Those in the beauty sector argue that they’ve been ready to open for months and have everything needed to follow public health safety protocols. Our government has failed this industry. It’s time to be heard!

For more information about Red Balloon Wednesdays please visit https://abacanada.com/redballoonwednesdays and join our program of protest.

About ABA Canada: The ABA is the only National Canadian association working for you – the Beauty Professional. This non-profit membership organization; staffed with a few permanent employees supporting an elected board of directors along with a handful of task force groups and advisory councils comprised of corporate and professional members; has been dedicated to supporting and educating Beauty Professionals across Canada.

About OPHA: OPHA’s mission is to unite and support licensed professional hairstylists and registered hairstylist apprentices by being a voice to government, and community partners on regulations, licensing, and hairstyling standards. To inspire excellence, and to ensure the health and safety standards for our community of clients, contributors and partners while sustaining our future as a professional trade through training, apprentice, mentoring and accountability.

 

#ABA Hair Challenge Finale

A big congratulations to the Winner of the #ABA Hair Challenge, Alexandria Markovinovich, and to runner up, Serayla Raine Wilson-Warner!
In case you missed the Grand Finale of the #ABA Hair Challenge that aired on May 17th, you can view the presentation here:
https://youtu.be/eqVUquLxznk

 

 

VIRTUAL HANDS-ON CLASS ** VENUS EXCLUSIVE**
SCHWARZKOPF PROFESSIONAL Presents: Shimmer Tone Technique with BlondMe

Explore the newest innovations within the BLONDME Toning Collection and how they perfectly pair with the BLONDME Lightening System. From pastel to deep tones, learn how to utilize these shades for toning, root shadowing, balayage contouring and low lighting.

Then follow along at home on your mannequin, as our Brand Educators guide you through a virtual hands-on sessionfeaturing our Shimmer Toner Technique.

Monday, August 9
10.00AM EST

Please register for this class through VENUS : https://form.jotform.com/211116948380960

A 2.5 hours  Live Hands-On class on Zoom
With : Grant Gibson, Stacey Wraxall, & Erinn De Luca
* register no later than July 21st –  Limited spaces!!
**COST – $119.00 +HST (includes a palest blonde mannequin and the BlondMe Color Kit total Value of $162.00+)

 

COSMOPROF North America
2021 EDITION Las Vegas
AUGUST 29-31, 2021
Mandalay Bay Convention Center

Cosmoprof site: https://cosmoprofnorthamerica.com/

Registration: https://registration.experientevent.com/ShowPBA213/Flow/ATT?#!/registrant//Welcome/

Cosmoprof North America (CPNA) is the leading B2B beauty exhibition in the Americas, recognized for its dynamic growth and unique programs. The event offers the entire industry an opportunity to come together, make new relationships, and foster collaborations.

CPNA serves as the premier launching pad for new beauty brands, introducing revolutionary technologies, product innovations, and new channels for distribution, packaging, and manufacturing.

Cosmoprof North America Safety Plan
Cosmoprof North America is dedicated to providing a safe environment for attendees. In accordance with government guidelines and local mandates, we will follow recommendations for capacity limits, physical distancing, increased sanitization, and other safety protocols. As mandates evolve, we will continue to update our website with the current recommendations and restrictions.