The VENUS Story

A family-owned and operated business since 1977, VENUS Beauty Supplies Ltd. was founded by Sam & Alfreda Riverso (now enjoying retirement). In recent decades, Vince, Mara and Greg have continued their parent’s legacy with great pride and an undeniable commitment to excellence!

VENUS distributes over 15 major global brands from their newly expanded 40,000 square-foot modern facility in Mississauga, Ontario. We are conveniently located beside Pearson International Airport and a short distance to Toronto.

VENUS is able to service over 12,000+ salons and barbershops across Ontario with the support of 58 staff, including 21 Business Consultants, 5 wholesale-only stores, an educational academy and four classrooms.

As an industry respected leader, VENUS is recognized by salons and manufacturers alike for their commitment to deliver a high quality level of service and excellence. President, Vince Riverso, explains; “our goal is to help our salon partners to be successful and profitable, by ensuring they have the most up-to-date products, solutions and education that they may require for today’s demanding and ever-changing salon environment”.


“VENUS strives to continue to be a leader in the beauty industry and the supplier and employer of choice”

Sam (1)

Sam Riverso

VENUS Founder
(enjoying retirement)

Telephone: 800.465.7965 | 905.564.0470

Alfreda (1)

Alfreda Riverso

VENUS Founder
(enjoying retirement)

Telephone: 800.465.7965 | 905.564.0470

Vince (1)

Vince Riverso


Telephone: 800.465.7965 | 905.564.0470 x231
E-mail: Contact me

Mara Federici

VP of Human Resources

Telephone: 800.465.7965 | 905.564.0470 x229
E-mail: Contact me

Greg (1)

Greg Riverso

VP of Operations

Telephone: 800.465.7965 | 905.564.0470 x232

E-mail: Contact me