ColorWOW Root Cover Up • May 2016
Color Wow Root Cover Up camouflages grey roots instantly and even covers dark regrowth in lightened hair – without peroxide!
Color Wow Root Cover Up is a unique, modern mineral powder with an oil-based, non-waxy formula that binds to hair so it stays in place. Once it adheres to hair, the water-resistant formula does not come out until you shampoo, so it can withstand getting caught in the rain, perspiration and even swimming. Each shade is packed with pigments and reflective particles to ensure seamless blending with the tones in your hair and dimensional shine.
• Apply to dry hair
• Fast, easy, no mess application
• Never sticky, stiff or dull
• Water-resistant formula
• Free of waxes and dyes
• Hair looks and feels natural
• Available in 7 shades